Christian has a BA degree from Germany in Advertising and Communications with a focus on consumer psychology and new media. He also studied in France, worked in Singapore and is currently living in the U.S. where he’s learning about the tech startup industry. Christian is a full-time digital strategist and online marketer who specializes in small and midsized companies. He’s got a passion for crunching numbers, which he developed during his time as a community manager for major brands like Unilever and Nestlé, where he spent over $200.000 on performance marketing to discover the winning strategies of Facebook and Google ads. Christian has been involved in Hoffmann Guerilla.