goto; conference

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This project was mainly consulting on their brand and conference setup.

GMOB has provided Trifork, the main company behind one of the leading developer conferences in the world, with a new way to promote their Goto-Conferences. This was in part a question of finding new ways of reaching out to new target groups using different social media platforms and trying out new creative presentation ideas at the conference.

Among other ideas, we helped introduce an interactive solution for getting the conference participants in touch with each other, by using personal tags and pre-formatted business cards to present to other participants that shared the same or a relevant development platform. In this way the participants could easily recognize who were in the same line of work and had similar interests at the conference. The ideas and project setup was delivered to Trifork as a package, where they were responsible for carrying out the suggested promotion and integration of interactive presentations themselves.


Categories : Web/Branding